NUBIQ Fashion Campaign
Style, seen by the right people.
- ClientNUBIQ — fashion brand
- ServicePaid Social Advertising
- ScopeStrategy, ad creative, targeting, optimisation
- PlatformInstagram & Facebook, mobile-first
- FocusBrand visibility, product discovery, engagement
A paid social campaign that put NUBIQ's collection in front of the right shoppers — with mobile-first creative built to spark discovery and engagement.
We created visually engaging, mobile-first ads that combine product-focused creative with lifestyle presentation, then ran them as targeted social campaigns — reaching people interested in fashion, testing what worked best and guiding shoppers from a scroll to the collection.
A new collection in a crowded feed
Fashion feeds are full of brands competing for attention. NUBIQ needed its collection to stand out in seconds, reach genuinely interested shoppers and turn that attention into product discovery.
Creative + targeting that work together
We paired product-focused and lifestyle creative with a clear "Shop your style today" message, and targeted audiences by interests and behaviours — testing ad variations and shifting budget to the strongest performers.
More eyes on the collection
A polished, recognisable campaign that increased brand visibility, encouraged product discovery and gave shoppers an easy path from the ad straight into the NUBIQ collection.
How the campaign came together.
- Campaign strategy & goals
- Audience research & targeting
- Product & lifestyle ad creative
- Ad copy & calls to action
- Pixel & tracking setup
- A/B testing & optimisation
- 01
Research
Who shops for this style, where they scroll and what makes them stop.
- 02
Creative
Mobile-first product and lifestyle ads with one clear message.
- 03
Targeting
Audiences built on interests, behaviours and lookalikes.
- 04
Launch
Campaigns live across feeds, Stories and Reels placements.
- 05
Optimise
A/B tests and budget moved to the best-performing ads.